So you signed up for an affiliate program, and dreamt of untold riches that comes simply
with having a website. Until you got your first cheque, that is.
Earning an income from advertising on your website is often proclaimed as The Dream To End
All Dreams where you earn even while you sleep. All you have to do is to set up a website and
the money starts flowing in, right? As many new web designers have found out, it doesn't work
quite so smoothly. Very often, the reality check comes when you get your first month's cheque check" in US English
Here are some tips to help you increase your takings from your advertisements.
Before you jump out of that window, you have to realise that, like many things, these things
take time. In general, for many webmasters starting out with their first affiliate program,
their first month's income is usually rather paltry. This is normal. The income improves as
you fine-tune your site and the advertisements and banners you use.
There's really no short cut to this. Unless you signed up for one of those
programs that
will rotate ads on your site automatically, you should try to fit the banners and links you
display on your site to the audience that you expect your site to attract.
Let's face it. When we go to a physical shop to get something, we expect to pay money for
the goods we obtain. But when we go to a website, we bring with us a different mindset. We
expect information, goods and services free of charge.
Because of this, advertisements about things that your visitors can obtain free will usually
fare better than those about things that they have to pay money for.
If your affiliate program has free stuff on offer, try them out on your site to see how it
performs.
Remember that not every visitor is going to click on your banner. When was the last time you
clicked on a banner on another site! So to earn any income at all, you must generate
enough traffic.
If you want to learn more about promoting your site, you can check out the other articles on
website promotion
on thesitewizard.com for more information.
Cobtent King
I have seen many sites whose webmasters obviously decided that they'll make a quick buck by
loading up their site with affiliate program links. Their site contains nothing but
advertising links, along with comments that these are "fantastic offers",
"great offers", "best" and whatnot. I'm sure you've seen those sites too.
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No visitors, no money. To have people clicking on your banners and taking up the offers
given there, you need to work on the traffic going through your site. There's no substitute for
this. No amount of fine-tuning of your advertisements is going to help you if you have only a
few visitors going to your site each day.
For example, if your site is about education, put up advertisements and banners that would
interest people who come to your site. Think about it — education sites would interest at
least three types of people: kids, educators (teachers) and parents. Choose advertisements
that would interest them. Note that this does not mean that you exclude all other types of
advertisements. Some ads are general enough to appeal to many types of audience.
For example, if your site is about education, put up advertisements and banners that would
interest people who come to your site. Think about it — education sites would interest at
least three types of people: kids, educators (teachers) and parents. Choose advertisements
that would interest them. Note that this does not mean that you exclude all other types of
advertisements. Some ads are general enough to appeal to many types of audience.
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