11:11 AM
Recently Google opened AdSense service for the Estonian market. New
advertising channel may cause some confusion about the differences of AdSense and AdWords that seem quite similar by name. Both networks offer internet advertising but they actually represent different sides of a coin.
AdSense is an advertising sales channel, AdWords is a media buying channel.
AdSense is shown on webpages, AdWords is on Google SERP (search engine result page)
AdSense enables adaption of the ad with the page content, AdWords ads are shown on specific search result
Google AdSense is advertising network that automatically shows text, image and video format ads in a specific webpage that correspond to the content of an ad. Google administers the ads itself and a webpage owner can earn profit based on CPC (cost-per-click) or CPM (cost-per-impression). On the other hand, Google AdWords represents ads on Google search that companies buy in PPC (pay-per-click) principle. The ads are shown according to search results that ensure the ads are targeted.
Google takes into consideration the geographical location of a user
and other factors when showing AdSense ads. The ad content must be
relevant to the webpage where the ad is shown. AdWords ads are shown in
search engines only when somebody makes a search about a specific
keyword. Learn more about how AdWords What Work Same Work Advertisment Same To Same Google Adsenes..
AdSense adjusts the ad according to the page content. Webpage owners
don’t have to make any separate agreements with advertisers. And
advertisers have no need to search all the webpages that correspond to
their ad content. Similarly to AdWords the advertisers must choose
keywords that are related to their ads. Google automatically matches
webpage keywords to ad keywords and shows ads that are relevant to both
sides. You can order AdSense advertising through Google AdWords
display-network.
Google Adsenes Earning site Adsense Vs Adwords
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